Commerce and Marketing
About the Commerce and Marketing Program
Duration of studies: 3.5 years (6+1 semesters)
Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations we can only succeed if we learn how to sell our personal brand.
Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.
The program is designed for students who have strong verbal and written communication skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.
Core subjects: Advertising and Media Planning; Market Research; Psychology of Advertising; Events Organization; Creative Thinking in Marketing; Economics of Commerce; Basics of Marketing; Media Economics; Theory and Practice of PR; Digital Marketing; Marketing for Small- and Medium Enterprises
- expert working for the commerce and marketing departments of multinational and national companies
- expert working for advertising and PR agencies
- manager of start-up businesses
- executives or marketing professional of small and medium enterprises
- expert in the non-profit sector